Showing posts with label keywords. Show all posts
Showing posts with label keywords. Show all posts

Monday, August 2, 2010

Ross Simons SEO Project - Day 2


Ross-Simons
Yesterday had me looking at where I currently stand with my Ross Simons promotions. The Ross Simons Shopping Online page at Centsible is already indexed and performing well on Google and Yahoo. The Squidoo pages I'll be using to promote Ross Simons jewelry are not indexed though. The Centsible gift, tableware and jewelry pages have been neglected, so those need to be brought into the new design and navigational scheme too.


Since I know my Ross Simons page is indexed and performing, but not converting sales, I need to rethink my keyword strategy as well. In fact, keyword research is my project for today. I'm doing good for searches based on Ross Simons tableware, so I'll be sure to play up that focus to the page. I also might want to play up the shipping information presented, and finally, the jewelry offered.


Keyword Ideas For The Ross Simons Page

Unfortunately I spent about 2 hours researching keywords this afternoon and lost all my data in a computer crash. I've got the general ideas still though and will revisit things tomorrow.


Jewelry Pages For Selling Ross Simons - The Next Step

The jewelry page will serve as an initial gateway for jewelry shoppers. This page has a title tag of "Buying Engagement Rings, Costume Jewelry, Fine Jewelry and More" and lands the #1 spot on both Google and Yahoo. The landing area when someone selects Ross Simons as a jeweler from the dropdown menu and the jewelry page containing Ross Simons are not indexed at all. I'm going to start by working on the jewelry pages before venturing on to tableware and gifts.


Tableware Pages For Selling Ross Simons - The Next Step After Jewelry

I determined yesterday my page's are doing well with people looking for dinnerware, serveware and fine housewares from Ross Simons. The dining room furnishings and serveware pages at Centsible have the entry pages holding the #1 spot at both Yahoo and Google, but the following pages aren't indexed at all. Some work is required here.


Gifts Pages For Selling Ross Simons - The last hurdle

I'm leaving gifts until last for Centsible pages SEO'ing as I want to conquer some of the Ross Simons jewelry market and already have potential for dinnerware. Gifts would be a great category, but its a big one and it requires the most work. None of the gifts pages are indexed at all yet.


Squidoo Pages Leading to Ross Simons Sales

I'm going to sharpen up and promote my relevant Squidoo pages on a daily basis - doing just a little bit at a time. I'm not really applying a keyword strategy to them just yet, rather polishing them off and getting them ready to be the viral hits they have the potential to be.


My external and untouched pages are a last priority on the totem pole - but its nice to know they're there.


Running Summary For Ross Simons Page Popularity

  • Indexed? - Google:Yes, Yahoo:Yes
  • Title Tag Ranking (exact, in title) - Google:#1, Yahoo:#1
  • Title Tag Ranking (in title) - Google:#1, Yahoo:#1
  • Title Tag Ranking (exact) - Google:#1 , Yahoo:#1
  • Title Tag Ranking (general search) - Google:#1, Yahoo:#1
  • Yahoo Keywords & Phrases in August 2010:
  • Google Keywords & Phrases in August 2010:
  • Ross Simons Page Visits MTD - 2
  • Ross Simons Clicks MTD - 0
  • Ross Simons Transactions MTD - 0
  • Ross Simons Sales MTD - $0

Sunday, August 1, 2010

Ross Simons SEO Project - Day 1


Ross-Simons Jewelry
OK, I wrote a little about yesterday about why I chose Ross Simons for my SEO project this month. I recounted the original email from them. I described how I would be making my plan. I thought about what different elements would go into the creation of a realistic goal. I gave myself a few things to look at before creating that goal.

Here's my Ross Simons page that I'm optimizing - http://www.centsible.net/stores/ross-simons.shtml. Other key areas in Centsible that might convert to Ross Simons sales are the in two main subcategories: jewelry, dining room furnishings and gifts.

Jewelry Pages For Selling Ross Simons

The jewelry page will serve as an initial gateway for jewelry shoppers, the landing area when someone selects Ross Simons as a jeweler from the dropdown menu and the jewelry page containing Ross Simons overall all have possibilities for generating Ross Simons jewelry sales.


Gifts Pages For Selling Ross Simons

The gifts page will serve as an initial gateway for gift shoppers, the landing area when someone selects Ross Simons as a gift shop from the dropdown menu and the gift page containing Ross Simons overall have possibilities for generating Ross Simons gift sales.


Tableware Pages For Selling Ross Simons

The Dining Room page will serve as an initial gateway for tableware and dining room furnishings shoppers, the landing area when someone selects Ross Simons as a table settings shop from the dropdown menu and the Dining Room furnishings page containing Ross Simons overall have possibilities for generating Ross Simons table settings and serveware sales.


External Pages Leading to Ross Simons Sales

Of course my promotion of Ross Simons will not be exclusive to Centsible. I have an extensive library of Squidoo pages and will be using some of these either to link back to my Ross Simons page or to place advertisements on directly. Going over my existing titles, I see the following candidates for Ross Simons promotions.


I also have two domains I've done nothing with that might be able to play into all this: Luscious Weddings and Thanksgiving Dinner. I might be able to sneak something in for Labor Day Sales as well (that page is currently nothing but an empty, green field of grass).


  • Title Tag - Shop Online For Gifts, Jewelry and Fine Housewares at Ross Simons
  • Keywords - fine housewares online, buy fine gifts online, fine housewarming gifts online, personalized jewelry online, buy fine jewelry online
  • Backlinks on Yahoo - 0
  • Backlinks on Google - 0

Running Summary For Ross Simons Page Popularity

  • Indexed? - Google:Yes, Yahoo:Yes
  • Title Tag Ranking (exact, in title) - Google:#1, Yahoo:#1
  • Title Tag Ranking (in title) - Google:#1, Yahoo:#1
  • Title Tag Ranking (exact) - Google:#1 , Yahoo:#1
  • Title Tag Ranking (general search) - Google:#1, Yahoo:#1
  • Yahoo Top 10 Keywords & Phrases: Ross Simons housewares - #1, ross-simons gift and home collection - #5, ross simons sales tax - #2, ross simons return policy - #4, ross simons jewelry - #22, ross simons ship to Canada custom charges - #1, ross and simons europe - #2, fine housewares - #2, ross simons pandora online - #4
  • Google Top 10 Keywords & Phrases: Ross Simons housewares - #1, ross-simons gift and home collection - #3, andrea candela online shop - #9, ross simons sales tax - #3, ross simons return policy - #6, ross simons online - #10, ross simons store dinnerware merchandise - #1, ross simons ship to Canada custom charges - #1, ross and simons europe - #7, fine housewares - #1, ross simons sterling gifts - #3, ross simons pandora online - #2, jewelry designers that ross and simons buy from - #5, ross-simons order is there tax - #2, buy pandora at ross simons online - #3
  • Ross Simons Page Visits MTD - 0
  • Ross Simons Clicks MTD - 0
  • Ross Simons Transactions MTD - 0
  • Ross Simons Sales MTD - $0