On July 30, 2010, I got an email from my contact at Ross Simons. Ross Simons sales through Centsible.net have fallen from $858.75 between January to June 2009 down to $42.94 during that same time period in 2010. The Ross Simons affiliate team was wondering what changes there have been in my marketing efforts and if there was anything they can do to increase sales.
I'll be careful not to set my goal until after I've looked into a few things.
I want to be able to accomplish it, so it has to be realistic. I need to know where I currently figure. Whether or not my Ross-Simons pages are already indexed are not with the search engines is important. Competition on keywords is important. I want to have a goal by tomorrow, including a sales figure, a keyword ranking and page visitors.
Raising sales above $1,000 is not a tough hurdle to cross
Considering my high point for Ross Simons sales was under $1,000 in 2009, this won't be a difficult sales figure to beat. To improve sales overall, I'll look at a couple of things
- Datafeed Products Available
- Deep-Linking
- Relevant banner creative in requested sizes
Those things will only factor in after I'm sure I've got eyes on my pages in the first place. Of course the first step with this project will be to identify some good key words I want to be found on for Ross Simons sales and then to SEO my relevant pages for those keywords.
What am I going to do today about Ross Simons?
Keyword research. Page design. Looking at current Ross Simons conversion rates. That sort of stuff. I'm forming a game plan.
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